Ethos
The passion for seeing independent businesses thrive is what motivates me. I appreciate all of the obstacles and challenges small businesses are up against, so supporting local is my priority.
Measuring success
There are several metrics we can focus on, such as footfall traffic, conversion rates, number of sales, average spend, repeat business and positive reviews.
Mystery shopper
You may be familiar with how Michelin star evaluations are conducted, by anonymous professional inspectors, focusing on the quality of the food based on set criteria.
They aim to remain anonymous in order to avoid any special treatment. This is to ensure an authentic dining experience.
Restaurants are reviewed multiple times throughout different seasons to ensure quality remains the same for every customer.
I’ve chosen the mystery shopper approach, to achieve the same goal. Assessing the authenticity and consistency, in order to best advise my clients on how to elevate their service.
Contact us
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